Location Based Marketing Decoded!

What is Location based marketing? Location-Based Marketing (LBM) is defined as the use of mobile marketing to target mobile users within a certain geographic area. The technique can be used by businesses that want to send mobile display (banner) ads, mobile paid search ads or other forms of mobile advertising
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Facebook’s latest upgrade for publishers: Integrates Call-to-Action Units into Instant Articles

Last year Facebook opened its Instant Articles feature for all publishers, Instant Articles for the publishers is like a double-edged sword. Although it’s a great feature that allows articles to load quickly and easily on Facebook’s mobile app, it doesn’t direct readers to publishers’ websites. This means publishers’ websites don’t get web-traffic, and they don’t get the chance to encourage readers to subscribe to their publication. In other words, Instant Articles prevents publishers from making money. but that was very much read-only and because of which, publishers didn’t really have a native way of converting readers into something more, like subscribers.

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