Certified Digital Marketing Programme

Lecturer
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Course Description

Total no. of weeks:
12

Batch timings:
Flexible as per college schedule

Duration:
3 months

Instruction Mode:
Campus (Weekday batch)
Online (Weekend batch)

  • Total global spend in online advertising is over $170 Billion.
  • It is expected to increase to over $270 Billion by 2018.
  • Digital Marketing is one of the fastest growing sectors today.
  • There is a huge demand for Digital Marketing skilled professionals in various industries
  • As per SmartInsights report, the most in-demand skills by organisations include Analytics, Mobile Marketing, SEO, Email Marketing, Social Media and Content Marketing.
  • Statistics reveal that a Digital Marketing professional earns anywhere between INR 15,000 and INR 2,50,000 per month.
  • CDMP course is designed to help students gain expertise in various areas of Digital Marketing including Search Engine Optimisation, Social Media, Google Analytics, Search Engine Marketing and Email Marketing.

Course Fee: INR 19,900 -> INR 9,751 (51% discount)

Service Tax: 14.5% extra

Learning Outcome

On completion of the training programme, you will be able to:

  • Become job ready with in-demand professional skills of digital marketing
  • Become Skilfirst Certified
  • Become Google Adwords Certified
  • Become Facebook Certified
  • Become Youtube Marketing Certified
  • Opt for better career opportunities with higher incomes
  • Boost your resume with more skill certifications
  • Learn how to build a website and perform search engine optimisation to increase its visibility
  • Become an expert in generating right traffic, capturing valuable leads and increasing sales for your projects
  • Get sophisticated digital marketing tools in the areas of analytics, social media, PPC and SEO .
  • Exam duration – 45 minutes

Benefits

  • 72 Hours of trainer led and interaction driven training
  • 30 Hours of assignments and live practical projects including all modules
  • Exam ready for Google Adwords, Facebook, and Youtube Certification
  • 1 course certification, 5 core module certification, 1 specialisation certification
  • Lifetime access to up-to-date e-learning content
  • Networking with industry experts
  • Collaboration and team work with smart peers
  • Lifetime access to Skilfirst workshops at special discounts

Special offer:

  • Special discount of 51% for students
  • 15% discount for workshop attendees

Skilfirst Certification Exams

  • 1 CDMP exam at the end of 3 months
  • 5 Core Module exams after module completion
  • All exams in online mode
  • Candidates to book convenient slots
  • Exam duration – 45 minutes
  • Exam type – Objective
  • Passing marks – 60%

You need this course if you are a :

Student who wants to

  • be equipped with skills that are selling hot in the market
  • add professional certification to boost resume for placements
  • utilize time to build and spread creative ideas through social media or blogging
  • Earn extra income through part time adsense blogging or affiliate marketing

Requirements

  • One laptop/candidate
  • A learner’s mindset
  • Commitment to growth
  • No technical or web development knowledge or prior marketing experience required

Join us for a free orientation session and interact live with our experts

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    Course Curriculum

           
    Course Name Total No. Of Weeks Total No. Of Lecture Hours Quizzes/Assignments /Projects
    Certified Digital Marketing Programme 12 72 Hrs 30 Hrs
    Core Modules
    1. Introduction to Digital Marketing 1 4 Hrs -
    2. Social Media Marketing Programme 3 12 Hrs* Quiz + Assignment/week + Practical project/module
    3. Search Engine Marketing Programme 2 8 Hrs* Quiz + Assignment/week + Practical project/module
    4. Search Engine Optimisation Programme 2 8 Hrs* Quiz + Assignment/week + Practical project/module
    5. Email Marketing 2 8 Hrs Quiz + Assignment/week + Practical project/module
    6. Google Analytics 2 8 Hrs Quiz + Assignment/week + Practical project/module
    Specialized Modules
    7. Content Marketing and Adsense Blogging 1 4 Hrs Quiz + Assignment/week + Practical project/module
    8. Mobile Marketing 1 4 Hrs Quiz + Assignment
    9. Affiliate Marketing 1 4 Hrs Quiz + Assignment
    10. Website development using wordpress.com 1 4 Hrs Quiz + Assignment + Practical project