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A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. This book offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You’ll learn:

  • What to test
  • How to choose the testing solution that’s right for your organization
  • How to assemble an A/B testing dream team
  • How to create personalized experiences for every visitor
  • And much more

Amazon rating – 4.3/5

A/B Testing
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Ad Serving Technology - Understand the Marketing Revelation That Commercialized the Internet by  Gregory Cristal

Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for. Topics covered in this book include: Introduction to Digital Advertising, Introduction to Ad Serving technologies, Campaign Setup in the Ad Server by Channel – Standard Display, Rich Media, Instream Video, SEO, Paid Search, Affiliate, Email and Social. This book also covers Conversions, Attribution, Retargeting, Optimization Strategies, Adserver Reporting, Adserver Analytics, Privacy technology and an Introduction to Programmatic including DSPs, SSPs, DMPs, ATD’s, ITD’s and RTB.

Amazon rating – 3.9/5

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Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.
In AUDIENCE, author Jeff Rohrs establishes The Audience Imperative for every company: to use your paid, owned, and earned media to not only sell in the short–term but also increase the size, engagement, and value of proprietary audiences over the long–term.

Amazon rating – 4.7/5

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Contagious

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Amazon rating – 4.4/5

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Distill 100% Usable Max-Profit Knowledge from Your Digital Data. “Do It Now!” Why hasn’t all that data delivered a whopping competitive advantage? Because you have barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, “and all of the data is accessible to you.” Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! Prioritize because you can’t measure, listen to, and analyze “everything”.

Amazon rating – 4.2/5

Digital Marketing Analytics
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Email Persuasion

In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email. Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.
No jargon. No fluff. Just practical, real-world strategies that deliver results.

Amazon rating – 4.8/5

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One of “FORTUNE” Magazine’s Top 5 Business Book Must-Reads How do you cut through the noise, commotion and bad information that is right now cluttering up your customers’ digital space?
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

Amazon rating – 4.7/5

Epic Content Marketing
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Inbound Marketing

Stop pushing your message “out” and start pulling your customers “in”. Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Amazon rating – 4.4/5

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Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

Amazon rating – 4.4/5

Landing Page Optimization
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Pinfluence

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on “pinboards” (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. . Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

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“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In “Social Media ROI,” Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”–Jay Baer, co-author of “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

Amazon rating – 4.6/5

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The Art of SEO

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.

Amazon rating – 4.6/5

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How to reach the 98 percent of people who leave your website without converting sales “The Retargeting Playbook” is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand’s website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

The Retargeting Playbook
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Social Media Marketing for Dummies

Inside the book you will discover insights into –

  • Getting social with your marketing – an overview of your choices, including reviewing sites, monitoring competitors and fitting social into your current marketing plans
  • Practicing social media in the social Web – launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers.
  • Reaching your audience via mainstream platforms – A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn and others

Amazon rating – 4.5/5

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The most common mistake digital marketers make while designing any kind of communication is “giving users too many options”. This happens while designing website/landing pages, creating emailers, writing ad copies and writing blog posts. This book helps in aligning your thought process.

Amazon rating – 4.2/5

Don't Make Me Think, Revisited