What is Workshops for Micro, Small and Medium Enterprises all about?

  • We study the nature of the businesses and requirements of the start-ups for product marketing, lead generation and brand visibility in digital space and accordingly conduct training in suitable areas.
  • Our emphasis is to deliver digital marketing as a holistic platform integrated with traditional marketing for higher revenue generation for businesses..
  • Training areas include SEO, digital analytics, branding and customer engagement, channels of marketing in digital age, social media marketing, Strategy, Planning and Implementation of marketing mix, visibility strategy, content marketing.
  • We focus on imparting training on key strategies and tools to be utilised for product marketing and sales with more effort towards 360 degree overview.
  • Our approach focusses on two-way interaction, peer knowledge network, hands-on exercises, world class case studies and innovation.

Some topics for the workshop

  • Website development (Domain, Hosting and WordPress)
  • Tools for E-commerce (zepo, kartrocket and shopify)
  • Search Engine Optimisation
  • Social Media for business(fan/brand page, targeting, ad campaigns)
  • Lead generation for business
  • Web Analytics, metrics and tracking
  • Contest, campaign, conversion and communication
  • Online Reputation Management
  • Inbound Marketing
  • Mobile App Marketing
  • Integrated Digital Marketing Strategy and Implementation
  • Tools for measurement and analytics of campaign performance
  • Branding for digital media and user engagement

How will the workshop benefit your business

  • Stay up-to-date with latest marketing trends
  • Learn the best digital strategies and tactics to generate successful campaigns
  • Improve your online visibility and brand identity
  • Increase your business networking
  • Plan your marketing strategies in an organized way
  • Be able to monitor and track for ROI and reporting using sophisticated analytics tools
  • Generate quality leads, boost conversions and yield higher revenues using digital channels

Why is digital marketing important for traditional businessmen and entrepreneurs

  • Digital marketing makes you ready for future
  • It is more cost effective than traditional marketing
  • It delivers right results which are measurable, trackable and reported accurately
  • It helps to generate better revenues
  • It facilitates interaction with right set of audiences
  • It helps in brand building and reputation management
  • It provides better ROI for your marketing plan
  • It is the fastest growing field to improve business and customer relationship
  • It gives you the opportunity to explore newer sales avenues and be a step ahead of competitors

Who should attend the workshop

  • Entrepreneurs
  • Traditional Businessmen
  • CXOs, CMOs et al
  • Self-employed
  • MSMEs

Business networks, MSME clubs, entrepreneurs’ forums can request for workshops by contacting us at +91-7829349389, +91-9959461614, or


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